Minted X Draper James Holiday Card Collection

Brand Communications Internship, Minted
 My role for this partnership was to independently conduct research on pet photographers in New York City. The holiday card collection is inspired by Draper James’ new pet collection. I created product line sheets, ordered and designed the samples for the press preview, formatted contract documents, and tracked the media impressions from all channels including online, Meta, TikTok and Pinterest.

I initiated my insights and ideas during the marketing brainstorm. I additionally gained valuable exposure as my team coordinated assets such as the landing page and email designs by collaborating cross functionally with the creative, social, merchandising, and photo teams.

Our team coordinated an interview story, “How to take Holiday Photos: Dog Edition” with the photographer Shaina Fishman that you can view here.

The result was a successful partnership that led to an increase of sales and meeting our yearly holiday impression goal!






© Sophie Jurion 2025 | Designer | sjurion@bu.edu