Rushlight Brand Identity
Design Lab, Boston UniversityPreserving people’s life stories through generations
Overview
Rushlight is a startup by Harvard founder Hope Latta. Rushlight is a groundbreaking B2B healthcare platform designed to empower patients by offering them a sense of control through expanded choices. The Challenge
I was paired with a client through Design Lab class at Boston University. My client wanted a brand identity visual guide from scratch. What I did
The deliverables I provided were digital (static and animation) and print logo assets, social media templates, a print book template, email sign up template, business cards, and a website mockup.Logo Treatment
The typeface Syne’s cut off tail of the ‘g’ stuck out to me as unique design element and fits the delicate visual system.Client Testimonials
“Sophie was upbeat and receptive to all feedback. She was quick to respond and provided more than enough content for my project. Her synthesis of my instructions was innovative and surprising. She provided lots of options and different file formats. It made my brand look much more professional. I highly recommend working with her.”- Hope Latta, Founder
Interested? Read more below!
https://medium.com/@sjurion/rushlight-ideation-4e4276e3180ehttps://medium.com/@sjurion/rushlight-brand-visual-identity-03b827c0384c